SEO services are usually provided by an SEO company to help your business succeed in search engine optimization. With SEO, your business can maximize its visibility in search engine results like Bing or Google. They focus on search results related to your products, services, company, or industry.

SEO services that SEO agencies provide

Many SEO agencies provide specialized services that help businesses succeed in specific and competitive industries.

A few examples of SEO marketing services include:

• SEO audits
• Local SEO
• Voice SEO
• Ecommerce SEO

For many companies, traditional SEO marketing services offer everything you need to be successful. They can increase the impact of your SEO strategy.

In some cases, these services focus on specific areas like on-page SEO, off-page SEO, and technical SEO.

7 Services Your SEO Company Should Include

It is important to review the services offered by SEO companies. While every company is different, you should partner with a provider that provides the complete SEO package.

As you compare companies, focus on SEO marketing services that include the following.

SEO audit

Every SEO company’s services must feature an SEO audit. With an SEO audit, your SEO provider looks in-depth at your current strategy. If you don’t have an SEO strategy, your company will figure out your website from an SEO perspective looking at where it can excel and where it needs improvement.

SEO marketing services should include an audit because they don’t offer your business the same insight as a team of SEO specialists. It indicates a lack of investment and preparation by your SEO company.

An absent SEO audit can even suggest that your company does not create a custom SEO strategy for your business. Rather than, they use a template that is why they want to audit your website.

The best strategy is tailored to your brand, your business, and your audiences.

Competitors analysis

No matter how niche your business is, competitor analysis with SEO services is essential. With competitor analysis tools, your SEO company can discover offline and online competitors. This discovery can help you take advantage of competitor weaknesses.

While many SEO companies include an initial competitor analysis, you can partner with companies that make regular competitor analysis to your strategy. They evaluate your competitors steadily, always spotting opportunities.

Custom strategy

A custom strategy is a core element of an SEO company’s services. When you have a personalized approach to your business, you can increase your return on investment from SEO. It translates to more orders, calls, or visits to your company.

If you invest in SEO services, ensure your company provides a custom strategy because many SEO companies deliver copy-and-paste or cookie-cutter strategies.

Mostly, companies fail to seem on the first page of search engine results with these types of strategy that doesn’t help your business.

That is why your team should invest in SEO company services that offer custom strategies.

On-page optimization

On-page optimization is a critical element of SEO services. With on-page optimization, your SEO company optimizes the features of your site for search engines like Google.

Off-page optimization

SEO services package includes off-page optimization. In SEO, it refers to optimizing the outside factors of your website that shape your ranking in search results.

For example, your backlink profile can influence your ranking in search results. Your backlink profile refers to the quality and quantity of websites linking to your site.

Monthly reports

Transparency is vital when it comes to SEO company’s services. You can partner with a reliable SEO company offering monthly reports that is critical.

With a performance report, your business can get immediate insight into your SEO strategy results. For example, your report may cover your conversion rate, website traffic, and rankings in search results. 

In addition, your SEO company’s services should include time with your account manager. When you have regular meetings with your dedicated account manager, your team can ask questions, review your report, and more.

In short, regular meetings help you and your team stay on the same page as your SEO company.

Progressive optimization

SEO is a consistent strategy that is why SEO services generally emphasize your business partnership with your SEO company. You are working together continuously and, that is why your SEO companies should work as your business extension.

Their services also include progressive optimization. With consistent optimization, your SEO company optimizes your website on an ongoing basis. They find ways to enhance and improve the SEO strategy that enables you to earn more from SEO.

For example, your dedicated account manager may find more keywords for your business to target. This discovery translates into new content that leads to promote it to bloggers in your industry.

No matter how successful and advanced your SEO strategy becomes, it is critical for your business to partner with a company that sees and recognizes the potential in your site.